Since CoronaVirus hit, it has certainly been the main topic in daily conversation, the news, and social media. Overall, the talk regarding CoronaVirus is negative. A lot of it is statistics of how many people are sick, how many have died, how many schools are closed, how many businesses have gone bankrupt, and how much the stock market has dropped. However, the hashtag #OwnTheCurve has taken a positive spin and is now all over TikTok, a social media app.
In April, Kaiser Permanente healthcare asked Campbell Edwadd, a marketing communication company, to encourage physical social distancing for the age range of 18-25 year olds in hopes of slowing the rate of CoronaVirus cases. Campbell Edwald recommended TikTok, which is very popular among this age range and allows for creators to post short videos, similar to the context of Vine. Campbell Edwald used the 19 year old TikTok star Addison Rae to help launch the trend of #OwnTheCurve. In just two weeks, #OwnTheCurve had over four billion views on TikTok. Addison Rae made the video with her family expressing the need to “stay home, stay fit, and stay positive”. The video is Addison rae and her parents doing a quick workout routine they use to stay fit while stuck in their home. #OwnTheCurve becomes an internet “challenge” where anyone can make a video of what they are doing during social distancing times.
Since it’s launch on TikTok, the #OwnTheCurve challenge has spread to other social media platforms, such as Twitter. People have been posting videos and pictures of their own workout routine, dishes they’ve cooked/baked, their new garden, arts and crafts, and so much more. This challenge has encouraged people to take a look at the positive side of CoronaVirus and practice ways to cope with being stuck inside in a healthy way. In a worldwide pandemic, it certainly is easy to get sucked up in the depressing news and be disappointed that we can’t go see friends or family.But the #OwnTheCurve challenge is just one way that we can make ourselves and those around us a little bit happier and healthier. In this case, social media influencers really stepped up to help spread positivity when it was needed the most.
During these crazy, uncertain times, listen to Addison Rae and remember to stay home, stay fit, and stay positive! Even if TikTok isn’t your cup of tea, make a workout routine to follow with the people you live with, pick up a new hobby that you can do from home, and keep in touch virtually with friends and family. In order to overcome CoronaVirus, we all have got to #OwnTheCurve.
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